At General Nutrition Group, innovation is at the core of what we do. We bridge the wisdom of traditional Chinese medicine—utilizing proven classical and experiential formulas—with the cutting-edge advancements of modern functional nutrition. By combining these two powerful approaches, we craft targeted solutions that address a wide range of health concerns.

Our innovation efforts are guided by the latest discoveries in scientific research, including:

• The efficacy and extraction techniques of plant-based and marine bioactive compounds: Exploring the unique benefits of natural extracts and optimizing their bioavailability for functional health solutions.
• Advanced controlled-release and encapsulation technologies: Enhancing nutrient delivery systems to ensure sustained absorption and maximum effectiveness.
• Understanding raw material absorption efficiency: Developing formulations that improve nutrient uptake by the body, while addressing the interactions between minerals, vitamins, and other nutrients, including their synergistic and antagonistic effects.
• Research on stress-related nutrient depletion: Investigating how stress impacts neurotransmitters and nutrient levels, allowing us to design products that replenish these vital components and support mental well-being.
• Energy metabolism principles: Focusing on optimizing metabolic pathways, improving mitochondrial health, and boosting energy production to enhance overall vitality.
• Discovery and mass production of emerging nutrients: Leveraging new nutritional discoveries and transforming them into accessible, high-quality products for broader use.